Content is King.
This fact is often touted by those in marketing, especially those in the online marketing world. Producing content online will get you found by potential clients.
And if Content is King, we are told, then Consistency is Queen.
It is not just about producing the Content, it is about producing new content consistently so that (1) you train your followers to look for your newly published content every day / week and (2) so that the search engines keep coming back and crawling more and more pages of your website, giving you more and more chances to show up in results.
I completely agree with the King and Queen. But now I would like to add a third, the Prince.
If Content is King, and Consistency is Queen, then I believe Timing is Prince. If you publish your Content at the right time you have an even greater chance of being found online, because you have published at a time when people are searching your terms, and so are tapping into an even deeper well.
For example, I previously wrote a post comparing being a Social Media Marketeer to being Harry Potter. I published the week the new Harry Potter film was released in cinemas and, as more people were searching the term “Harry Potter”, I ended up with visitors to my blog I wouldn’t have had previously.
However, Harry was in the ha’penny place compared to Jimmy Wales.
It is Jimmy Wales and my recent post on A/B testing that has brought the importance of Timing home hard for me. Those of you who read the recent post will know that I was discussing the Wikipedia banner ads, which are showing Jimmy Wales’s face and asking for donations. These banners have been running for several weeks, but it seems to be only in the last week or so that people have really started to get fed up with Jimmy staring out at them from the computer.
And my proof?
Below is a list of the top searches that have been sending people to my blog over the last week:
- jimmy wales annoying
- jimmy wales is annoying
- jimmy wales annoying face
- jimmy wales banner
- wikipedia annoying donation
- wikipedia jimmy annoying
- jimmy wales annoyning wiki ad
- jimmy wales irritating
- wales wikipedia a/b testing
- wikipedia annoying jimmy wales
- jimmy wales annoying wiki
- wikipedia jimmy wales annoying
So I appear to have tapped into these extra visitors by blogging about Jimmy Wales exactly when people were talking about him. Sure, my post may have shown up in the search results if these terms were being searched for a few months down the line, but would my new visitors have found a several-month-old blog post as interesting as a freshly published one?
Thank you Jimmy, for teaching me the importance of Timing!