I recently wrote a post about Google+ launching their business pages – after 4 months of businesses kicking their heels and waiting, Google+ business pages were finally announced on 7th November. As with Facebook, you needed to have a personal profile first, but with that set up you could then quickly set up a business page.
On the 16 November, BrightEdge released a report with some interesting Google+ pages stats…
- 61% of top brands had created a Google+ page in the first week – 93% of them have Facebook pages.
- Only 12% of the 61% had linked to their Google+ page from their website homepage – compared with 53% who link to their Facebook page.
- Over two dozen of the top 100 brands have over 1 million fans on Facebook – no brand other than Google has over 50,000 fans, and over two dozen have no fans at all.
This tells us two things –
- There was a stampede to get a Google+ business page; and
- Not much else seems to be happening – engagement is very low.
Google+ has been called the Facebook killer, and while it may grab a slice of the pie, it is a long way from threatening Facebook’s near total monopoly. Many marketers have said that the primary reason they set up a Google+ business page is to take advantage of the positive affects having a page is bound to have on their SERP ranking, rather than as a way to engage with fans. The fact is that although there are over 50 million users on Google+ most of them are not using the platform regularly, nor engaging with brands at the same level as they do on Facebook. Whether usage and engagement will grow, or Google+ will die a death like Wave and Buzz remains to be seen.
I still feel it is worth having a Google+ business page as it will help improve SERPs, but whether it will ever become the main way you communicate with your fans online looks doubtful right now.
Set up a Google+ business page, but don’t consider abandoning your Facebook page for it.