It’s that time of year again, winter is in the air and Christmas is around the corner. But as the seasons change, does your marketing? Just as the best chefs change their menus to mirror the seasons, so too should we marketers change our message with the passing of the months.
What Are Others Doing?
Earlier this week I received an email from the company I switched to for my car insurance this year. The email was titled Winter Help Tips for Drivers and it highlighted some useful reminders for driving in winter weather, such as checking your tyres for adequate thread and watching for black ice, it also had the phone number for breakdown assistance. The email was friendly and helpful and did not seek to sell anything. A lesson could be taken from this – providing valuable information that is relevant to what is happening in the world, without being overtly sales driven is a great way to connect with your customers.
Another good example is from Apple. The last few years iTunes have had their 12 Days of Christmas app, which allowed users to download a free gift of a new song, game or app every day. This is a great way to reward users and also keeps people coming back every day for something new.
What Can You Do?
Think about what you can offer your customers this time of year without always pushing for a sale. This is a time of year to thank customers for their loyalty to you. Offering value to them, without a specific sales message, will still help your sales down the line as your customers will think of your company as one which values them, an important factor for people when deciding where to spend their money.
So get that thinking cap on and do something seasonal in your marketing today!