There is a YouTube video doing the rounds at the moment that you may have seen. It was posted by Alamo Drafthouse, a theatre in Austin, that have a very strictly enforced no-using-your-phone-AT-ALL-in-the-theatre policy.
Recently a woman was kicked out of the theatre for texting during the movie and then left a very irate message on their answering machine.
Alamo turned her voicemail into an ad for their theatre and posted the video on YouTube. It’s pretty funny, although I’m guessing that woman is even less happy about it now that it has become a YouTube sensation!
The video was reasonably risky. Alamo were betting that people would side with them, but it could’ve gone either way.
Fortunately most people pretty much HATE other people using their phone in the theatre. It doesn’t matter how far away from you they are sitting, that illuminated screen is like a beacon, distracting everyone from the movie.
The video has had 5,000+ comments, 1.76 million hits on YouTube and has been even been posted on the Huffington Post.
It’s a great marketing tip – turn negative interactions into a positive! Anyone who hates others using their phone during a moive, now knows what theatre they can go to without that happening.
Everyone is in love with Alamo Drafthouse! If I lived in Austin I would definitely be visiting!