I recently wrote about why a company should have a facebook page instead of a profile – however I noticed that many people visiting the blog had been searching for reasons why their company should have a Facebook page at all.
So in this follow up blog post I highlight 5 main reasons for having a company Facebook page.
- There are 600 million users on Facebook (nearly twice the population of the US);
- 50% of users login every day;
- The average user spends 55 minutes on Facebook every day;
- 70% of Facebook users are located outside the US; and
- Facebook is available in 70 different languages.
It is therefore highly unlikely that none of your target demographic or customers are using Facebook. So by clinging to the excuse that your “customers aren’t on Facebook” and not having a company page, you are missing out on an opportunity to reach both your current and potential customers.
Facebook offers an important way to engage with your fans on a platform of their choosing.
It also allows you communicate on a less formal level; you can discuss news items relevant to your industry or upcoming events, as well as answering direct queries or highlighting particular products or services.
Remember however, that Facebook is a completely different platform to Twitter, so don’t set up your tweets to auto publish to Facebook. A high frequency of tweets is important to get yourself seen in the Twitter news feed as generally people on Twitter follow so many people. However on Facebook you should keep the posts to once or twice a day, enough to allow yourself show up in your fans’ news feed but without annoying them by high jacking their entire feed.
Facebook allows you insight into your fans in a way a website just isn’t able to.
By using the analytics available through Facebook pages you can see your fans broken down by gender, age, location and languages.
You can track your fans interactions with your page to see likes, comments and daily active users allowing you to see which of your posts provoke the most interaction and therefore post more similar items in the future to encourage even more interaction.
You can run adverts which are much more highly targeted than those available on other platforms.
Facebook adverts allows you to target specific people based on gender, age, location, education and interests. So for example, if you run a cocktail bar with a ladies night special you might target those who have ‘liked’ Sex & The City or Gossip Girl.
Adverts can be used for anything from simply announcing your page and inviting people to like you, to drawing attention to a special offer or inviting people to an upcoming event.
5. Search Rank
One of the most important reasons however is the impact on SEO (search engine optimisation).
As Facebook pages are public they are indexed by the search engines. And, as the search engines have now advised that they are treating ‘social signals’ such as comments, fan numbers, likes etc. as indicators of importance, the more active you are on these social platforms, the better your chance of ranking above your competitors in the search results, meaning more web traffic and more potential customers.
So what are you waiting for? Go get your company a Facebook page!